Many people shopping for diamonds have at one time or another come across the term “hearts and arrows”. However, what most don’t understand is that this is an industry generic term used to describe the optical symmetry of a diamond and has nothing to do with a particular diamond brand or even diamond shape.

For example, when a round brilliant diamond’s facets are in perfect alignment to one another the resulting effect is a “hearts” pattern as seen through the pavilion of the diamond and an “arrows” pattern as seen through the crown of the diamond. This pattern has varying degrees of perfect symmetry but suffice it to say that only the most precisely cut diamonds exhibit this optical symmetry as an overall effect of cut precision.

It is important to understand that optical symmetry is produced by the internal light reflection of the diamond crystal and depends on the overall size, shape and placement of the various facets. Interestingly, a stone can be graded an Excellent or Ideal for symmetry and not show the H&A pattern while another diamond may show a beautiful hearts and arrows pattern but not have the highest symmetry grade.

The reason these diamonds are in high demand but are not available in every retail store or diamond website is because this cut requires a greater amount of the rough diamond to be polished away. It also takes two to three times longer to cut a hearts and arrows diamond in comparison to an average cut stone. This explains why these diamonds are sold at a premium and are not readily available from every retail and mom and pop jewelry store.

One popular jewelry website that does specialize in these superior cut diamonds is Whiteflash. This online retailer has been selling these specialty cut diamonds for more than a decade and has amassed a following of very discerning and happy repeat customers. Whiteflash is based in Texas, but ships their diamonds and diamond jewelry all around the world. They have one retail store but mostly conduct their jewelry transactions via their extensive website. This diamond vendor caters to only the best cut round brilliant and princess cut diamonds in the world. They not only have magnified pictures of each of their in-house diamonds, but they also provide other technologically advanced information like light reflector images that give the customer an idea of exactly how their diamond will shine and sparkle. To date, Whiteflash is only one of perhaps 3 other vendors on the internet that provides this extent of information on each of their diamonds.

Hearts and Arrows diamonds are more expensive than your average “very good” to “ideal” cut diamond because they possess optical properties that show the skill and technological advancement in diamond cutting. These diamonds are the wave of the future and as more and more people become educated in how and why cut is the most important aspect to purchasing a diamond it is a no-brainer that most people will choose to invest in these higher quality cut stones.

If you’re planning to propose marriage over the coming weeks or if you are a woman who expects your man to ask for your hand in marriage, then you’ll need to have a diamond engagement ring with you in order to set the right mood. Not just any diamond engagement ring, mind you, but the one that you’ll be pleased to present and something she’ll be thrilled to wear.

Shopping For the Perfect Diamond Engagement Ring

So, where do you shop for a diamond engagement ring? Traditional jewelry stores have faithfully served customers for generations, but they no longer dominate. Instead, customers are turning to the internet to find retailers who can offer high quality diamonds at reduced prices. With the economy being tight right now, these types of savings are all the more attractive.

When shopping via the internet for an engagement ring, consider the following before purchasing from any company:

Deal Direct – Lots of storefronts have popped up over the years, many are selling the same quality rings as those found at your mall jewelry store. However, some of these retailers are selling their products as a third party, meaning they’re acting as middlemen. That translates into a price mark up, adding to the cost of your engagement ring. Where possible, deal direct or through the retailer’s affiliate sites.

Rate Rings – When shopping for a diamond engagement ring, you might be overwhelmed by the many choices out there. To narrow down your selection, create a rating system of what is important to you in a diamond ring:

1. Price – What is your budget for the ring? Paying the equivalent of at least two weeks of you salary is a good measuring tool.
2. Band – What type of metal will you be choosing? White gold, yellow gold and platinum are the most common choices with platinum costing the most.
3. Setting – Will you be choosing a diamond solitaire, a ring with side stones, or some other arrangement?
4. Miscellaneous – The shape of the stone and the number of prongs to hold the diamond in place are also to be considered. Finally, don’t forget to find out what her ring size is before you place your order.

Miscellaneous Musings – Of course, you’ll want to make sure that your retailer offers a guarantee, preferably one where you can return the ring, if needed. Further, what sort of shipping arrangements do they have? Will you be charged taxes on your diamond engagement ring? And, can the company be reached via a toll free number? You want to have the ability to speak with a representative too, someone who knows rings and can help you out.

Over the years, people have become very choosy about their clothing. Everyone wants to look beautiful and leaves no stone unturned in his effort to achieve so. So, wholesale marketing has become a hot business for the businessmen around the world. It has inspired them to make online sites to attract the customers from every corner of the world. Reselling of wholesale clothing and jewelry has earned huge benefits for them in short span of time. Once the dealer catches pace with the customer needs, he is on his way for higher benefits. This profession seems to be peaking at all times.

Providers know the section on which they have to target. Women are more inclined towards fashion. So the businessmen have to take care of this section and everything looks fine for them. It is easy to find innovative tactics to lure the customers. Wholesale dealers provide enough margins to attract customers of all age groups. Potential customers are vital for the growth of retailers and retailers are key to success for the wholesalers.

Wonderful designs and finishing of the jewelry attracts women. They love to buy different metal jewelry for special occasions. It is the dream of many people to have quality and low price at the same time. Usually people have to sacrifice quality for price or vice versa. There are several retailers who provide you both. Once one identifies a genuine dealer it becomes easier for them to purchase jewelry and apparels at affordable prices. Clothing industry is booming these days with huge demand of trendy outfits. Everyone wants to have a distinguished look from other person.

The potential customers for the dealers are the women as they are more inclined towards the latest fashion. We can see a great hassle in front of the shops which sell women clothing. As far as women clothing is concerned it does not end with it, women love complimenting jewelry with beautiful dress up.

The retailers turn towards the online option to attract a larger section of customers. With internet surfing becoming very common, one can get all the jewelry items and apparels in the online stores. The providers offer the facility of taking orders online and allow you to make payments through your credit cards. The methods of payments are authenticated to ensure that the money reaches in safe hands. The online stores provide almost all the latest trendy dresses and jewelry. Customers are very important for companies and so they provide the best services possible for the customer to purchase items from them over and again.

These online stores deliver your product within specified time with no hidden charges. One must check out the trademark signs and companies hallmarks before buying costly jewelry like gold and diamond. One can ask for the replacements and refunding of the amount before going for a deal. If the companies allow it this also signifies their assurance of the quality.

Online shopping has ensured safe shopping without hassle. This has facilitated companies to expose their products to a wide range of customers all over the world.

Precious stones are cut and polished to develop the beauties which are latent in them. The diamond in its natural found state is not spectacular. The diamond in a natural state is merely a luminous gray pebble. The diamond does have however, inherent qualities which can be made beautiful. By properly cutting and polishing a diamond, it has the power to reflect and disperse light falling upon it to an extraordinary degree.

Cutting and polishing the diamond will bring out the natural luster or surface power of reflection. The idea is to throw back as much of the light rays as possible. Angled facets are taken advantage of to reflect and refract even more light. Knowing the exact angle to which rays of light are bent on entering, are key to knowing where to place facets to catch fugitive rays that try to pass through the stone by driving them back and forth up the diamonds walls and finally shooting them out and into the beholders eye.

When diamond cutting and polishing first began to take place, two stones were rubbed against each other to grind away the skin of the natural facets and make polished surfaces. Using this crude and outdated method, very little of the stones original weight was sacrificed. As the cutting and polishing methods have continued to improve, so has the number and placement of facets. The modern cut consists of fifty eight facets. This arrangement remains the perfect modern cut. During all of the years of improving the refining process, cutting has remained paramount. Cutters will often times sacrifice magnificence in order to have a heavier stone. The royal magnificence of the diamond can be fully attained only by fitting its proportions to the natural qualities of the stone.

It was in America that cutting stones for brilliance rather that weight began. It was popular in Europe to cut more for weight and less for beauty. Beginning with Henry D. Morse, cutting for beauty became a trademark. He would not hesitate to sacrifice material in order to make the finished stone as perfect and beautiful as possible. Machinery to perfect facets was perfected in his shop, and he taught and insisted on mathematical exactitude. Due to demand European cutters have had to confirm to it.

While a buyer of stones can not always tell by measurements whether or not the stone is cut to its best proportions, he can decide the question by its appearance. An equally proportioned stone shows an equal distribution of light and brilliancy. If the stone is cut too shallow or too deep it will not be as brilliant as a perfectly cut one. The trade has come to find that the proper spread of the stone is of a great importance. A lighter stone that has the same spread diameter as a heavier one may be more brilliant, thus the there is a demand for shallow cut stones. If a stone is just as brilliant at twenty feet as it is at one foot the stones proportions are definitely close.

The diamond, being the hardest substance known to man, can be cut only by diamond powder. In order to make a diamond cutting blade, diamond dust is pounded in a mortar if hardened steel, and the powder is used to charge the wheels upon which diamonds are ground.

The first step in diamond cutting is to examine the crystal and decide which way it should be cut to achieve optimal results. Flaws and imperfections in the finished stone should be avoided. Preservation of material, and proportion preserved are both also necessities.

After the cutting of a diamond, next comes polishing. The work is done on a horizontal wheels which make about two thousand revolutions per minute. During the polishing faze, the diamond is kept moist with a mixture of olive oil and diamond-dust. The extent to which stones are polished differ, so like the edges of the facets to be sharp like a knife, while others want them to be less pronounced. If the edges are thin they are less likely to chip, or split.

In today’s market it is almost impossible to stock almost any amount of perfectly cut stones. The waste and care necessary to produce them add a considerable amount to the cost. Never the less the public is becoming increasingly more aware of the value of this kind of work. The customer is becoming more willing to pay the difference between a decently cut stone and a fine cut stone. It does take time to truly appreciate a fine cut stone, but the more a person is acquainted, the more confidence he will have with what the dealer has sold him.

Do you love jewelry, but not its price tags? How many times have you felt the bitter disappointment of falling in love with a particular piece of jewelry only to realize that it was way beyond your budget? Or perhaps you would love to purchase some new jewelry, but the inconvenience of the process has held you back. Maybe you’re someone who doesn’t have time to spend hours wondering through several different jewelry stores at your local shopping mall, or maybe you don’t have access to local jewelry store at all. It seems like the more you try to find jewelry, the more frustrated you get, and the more willing you are to continue wearing jewelry that you’ve owned for years and don’t even like. You just wish that you could get your hands on a piece of jewelry that would impress all your friends and co-workers, something that would compliment your beauty and not compromise your wallet.

If that describes you in any way, let me introduce (or perhaps, re-introduce) you to Jewelry Television.

Jewelry Television has opened the usually-exclusive world of fine jewelry and gemstones to the average citizen. Doing so has made it one of the top 20 largest jewelry retailers in America and the largest retailer of loose gemstones on the planet. Jewelry Television is America’s fastest growing home shopping network and is also the only home shopping network that is focused exclusively on the sale of jewelry and gemstones. Jewelry Television offers a huge collection of loose and set fine jewelry, diamonds, precious and semi-precious gemstones, and much more–all at prices well below the retail value! They are the first and only television shopping network to make a commitment to providing their customers not only with excellent jewelry, but also with helpful tips about buying jewelry. These tips can be found at their enormous website along with all the items that are shown on their television programs.

So why not give Jewelry Television a try? It’s cheaper than anywhere else, and you can shop from the convenience of your own home! As you watch their entertaining shows and browse through their visitor-friendly website, you’ll find yourself enjoying jewelry shopping like you never did before. Whether you’re new to gemstones and jewelry, or you’re a seasoned collector, Jewelry Television has promised to help you find what you’re looking for. Before you know it, you’ll be wearing gorgeous, high-quality jewelry that you previously thought you couldn’t afford.

The internet streamlines the way a company does business. It cuts operating costs while creating an international presence that can increase profits exponentially. But what does this mean for the consumer? It means competitive prices, a wider variety of products, a hassle-free shopping experience and a more satisfying purchase. Despite the light-years E-Commerce has come in the last half-decade, one thing seems to remain the same: the way people shop. With the emergence of different internet shopping tools, websites and widgets its still surprising that only a small percentage of online shoppers do extensive research before making a purchase. Making an informed decision is key to online shopping and should be at the top of your priority list, especially when you’re buying big ticket items.

Jewelry Shopping Aids

Jewelry, for instance, generates Billions of dollars each year for internet retailers, however only a fraction of these sales is attributed to a referral from a shopping comparison website. On the other hand, those who rely on shopping comparison websites can miss coming across better quality products at similar if not better prices from newer merchants who do not appear in those advertising channels. This is why it is very important to utilize all media at your disposal to make an informed decision. In short, do not limit yourself to natural search engine results, pricing comparison sites or widgets and apps, but use a combination of all three.

Get Educated

The amount of information you know on any given product or website is another factor that determines the outcome of any internet purchase. A successful online jewelry purchase involves understanding jewelry terminology and specifications while getting a basic understanding of precious metals, gemstones and diamonds. Without this you are unable to judge whether or not a website is being upfront about the products they are selling (i.e. is the price is too good to be true?) or if you really are getting a great quality product at a competitive price. As a jewelry connoisseur a quick browse through of a website is enough for me to determine whether or not I can trust the retailer with my personally identifiable information (credit card information, billing/shipping address and email address). Therefore, a basic understanding of jewelry helps you put up the red flags when weeding out the scamming sites from legitimate businesses trying to provide the best possible shopping experience at an affordable price.

Test Drive Before Committing

Finally, it is also important to conduct a quick audit of the website to ensure they have the E-Commerce staples. A security certificate and contact information (telephone number AND address) is important when considering to purchase from a website. I suggest sending a test email to gauge their response times and level of support offered before committing to a purchase. As for the security certificate, all online jewelry websites need to divert you to a secure page when logging in to your account, or when you are creating an account and making a purchase. If they do not, one, if not both of these is true: 1) they do not take protecting your information seriously or 2) they are not an actual online jewelry retailer. No matter which of these it may be, steer clear.

Diamonds could last forever. This is because diamond is the hardest of all the gem stones and only another piece of diamond could break it apart. This is why diamonds are used in various forms of jewelries. Aside from the fact that it is hard to break; it has a precious and priceless value. A diamond has always been a perfect material for engagement rings, graduation rings and the most popular wedding rings.

We often think that diamonds are just for women. It is usually found in pairs of earrings, necklaces, bracelets, and precious wrist watch and in rings. Men today are also in to using and choosing diamonds as an additional accent in their jewelries. It boosts out the masculine side and aura of men which makes them simply spectacular. Some of the common jewelries used by men are necklaces, wrist watch, and enormous sizes of rings. Diamond rings for men should be chosen wisely and viably. Here are some facts to be considered of in finding the perfect diamond that would fit to your preference.

Purchasing a diamond is one of the most memorable decisions that you will ever make in your life. Every diamond is said to be unique, precious and extra valuable to its appearance. Therefore, you should be essential to diamond facts to ensure that the diamond you will buy will fit you and your preference as well as your desire. It has been a norm that if you really want to be good in choosing diamonds you need to consider its color, clarity, carat and cut.

When a diamond is colorless, it is said to be a perfect diamond. However, you can still choose a colored one depending on your taste and preference. Clarity depicts about the presence or absence of inclusions within the diamond and when it blemishes on a surface. Diamonds that are crystal clear are the most popular and the most expensive ones. Next, carat gives you the value of your diamond considering its weight and carat level.

If you are really not fond of using or buying jewelries for yourself, you can have them as a special gift to your loved one. This is what most men do to impress their loved ones. However, they all find it hard on choosing and buying the perfect diamond jewelry for their partners. Fortunately there are several ways on how you can obtain the perfect ring that will suit to the personality and taste of your partner.

The first you should know is that what your girl likes. Make sure that she will really use your planned gift for her and make sure that she is fond of wearing jewelries. You should also consider the color and size of jewelry as an additional guide in buying jewelries. For assurance, learn more about diamonds even just a bit about it. This would help you on how to choose the ring for her. After making yourself well-informed about diamonds, you can immediately shop and pick the most gorgeous gem for her and you will probably be rewarded more than what you have expected.