Are you looking for a diamond engagement ring or a wedding ring? You’ll want to be careful since there are so many scams on the web. You’ll want to do your research carefully to make sure that the merchant that you’re buying from is a safe one and offers high quality jewelry as well.

If you feel totally safe buying from an online shop, you’ll be at an advantage since you can often buy diamond rings at a lower price than you would get from a local shop. Although price is the driving factor for many, you’ll want to be careful. If you find an online shop that offers diamonds at an unbelievable price, you could be looking at a scam.

If this is your first time shopping online for a diamond engagement or wedding ring, you may be surprised at the selection. If you were to go to a local jewelry store, you may find 1 or 2 rings that might suit your significant other. Yes, shopping for a diamond ring can be tough. However, with the huge supply of diamond rings online, you’ll be able to find many to your significant others liking.

With so many choices, some people may be blinded by the variety that the online shop has. There might be one style that you might really like and dismiss other stores that don’t offer it. In this case, you’ll want to take great care in your consideration. Diamond rings are expensive and shopping for a diamond ring shouldn’t be taken lightly…as you are giving a significant sum of money to a person that you have never met.

Have you learned the basics of buying a diamond yet? Have you ever heard of the four C’s? This are the four factors that you must consider when buying any diamond ring. The four C’s stand color, cut, clarity, and carat. When you are shopping for a diamond, it is best to make an informed decision. Once you have the knowledge, it becomes easier to shop wisely and avoid the scams.

When you find a diamond ring that you like, consider the price. Would you really want to buy a diamond ring that costs 3 times more just because it has a nicer setting? If you really want to find the best deals, look for the sales. If you like any of the ones on sale, you’ll be able to get one at a hard to beat price. Okay, so you found the style that you love and at the right price? That’s not enough, you must still do more research.

So once you understand the four C’s, look for those ratings for the style of diamond ring you are considering. Sometimes they’ll have grades from various independent laboratories. Some of the popular ones that grade the diamonds are GIA, AGS, EGL, and HRD. The way that the ratings are displayed are dependent on which company evaluates the diamond. In many cases, the merchant may use GIA. So review those four C’s and make sure you aren’t getting a diamond ring that has too many blemishes or inclusions, as they are offered through cheap companies.

The next step is considering the merchant-the online jewelry store. First, you have to evaluate the trust factors. Many of the reputable shops have gone through the Better Business Bureau (BBB Online), Bizrate, and have secure credit card purchased through a third party like VeriSign. You’ll often see the links or buttons for these companies at the very bottom or side of the website. Just click on the links to verify that the company is secure of not trying to con you. As sites like BBB online will often show if the merchant has had any complaints.